Backyard director Xander is going to make you feel out of shape in his stylish and kinetic new :60/:30/:15 âWhatâs Nextâ for ASICS out of Vitro, San Diego, CA. The spot, featuring top ASICS-sponsored athletes including Olympians Lolo Jones, Bryan Clay and April Steiner Bennett, visualizes the physical and mental tenacity required of champions.
Category: Sportswear
Client: ASICS America
Agency: Vitro, San Diego
Production: Backyard Productions