Auchan is one of France's largest hyper-markets. CLM BBDO entrusted Reynald Gresset from Quad Productions Paris to embrace a more daring and original creative expression for their communication to ensure cut-through in a category that is renowned for its rather bland price and product advertising.
Product : Auchan
Agency : CLM BBDO, Paris
Executive Creative Director: Gilles Fichteberg/Jean-Françoi...