Category: Charities & appeals
Brand: Auckland City Mission
Agency: Publicis Mojo, Auckland
Country: New Zealand
Winter 2011 was a chilling prospect for the Auckland City Mission. In the wake of a global recession, times were tough. More Aucklanders than ever before were asking for help. The Auckland City Mission needed a hero, a superhero. They got Kenneth. Publicis Mojo built Kenneth up from scratch to be the Auckland City Mission's smallest ever fundraiser. As a robotic...