In 'The Hitchhiker's Guide To The Galaxy', Douglas Adams wrote that the number 42 was the answer to the great question of life, the universe and everything. But it's taken until now, 40 years after Hitchhikers was first published, for the Australian Red Cross Blood Service to finally reveal what makes this number is so special. Agency: Cummins&Partners, Melbourne
Media: Web Film
Category: Charities & appeals
URL: http://www.donateblood.com.au/...
Client: The Australian Red Cross Blood Service
Agency: Cummins&Partners, Melbourne
Production: FINCH
Country: Australia
Director: Derin Seale
Creative Director: Doogie Chapman
Art Director: Connor Beaver
Copywriter: Adam Slater
Production company: Finch
Executive Producer: Karen Bryson
Production Company Producer: Camilla Mazzaferro
Visual Effects: Andy Timms
Visual Effects: Quade Biddle
Head of Broadcast: chris moore
Strategist: James Bennett
Sound Studio: Nylon Studios
Account Director: Sally Kingi
Sound Design: Simon Lister
DoP: Matt Toll
Post production: FINCH VFX
Agency Producer: Karley Cameron
Editing Company: The Butchery
Editor: Jo Scott
Composer: Pascale Barbare
Chief Executive Officer: Sean Cummins
Post Production Producer: Jayne Da Costa
Post Production Producer: Kent Boswell
Music: Electric Dreams
Chief Strategy Officer: Tom Ward
Account manager: Kara Brumfit