Axe Film Paranoid Eye by Traktor, Vegaolmosponce
The Film titled Paranoid Eye
was done by Traktor, Vegaolmosponce advertising agencies for subbrand: Axe Deodorant (brand: Axe) in Argentina. It was released in May 2008.
Axe: Paranoid Eye
Brand
Media
Released
May 2008
Posted
May 2008
Market
Industry
Agency
Director
Executive Creative Director
Creative Director
Copywriter
Art Director
Agency
Production Agency
Credits & Description:
The challenge for the agency was to develop a global campaign to support a true key resonant insight for the target: “when you check your perspiration, you lose the girl”. The commercial was shot by Traktor. It tells us the story of a guy that couldn’t help checking his sweat every time he met a girl.
Product: Axe Dry Sharp Focus
Agency: Vegaolmosponce, Buenos Aires
Executive Creative Director: Bruno Tortolano
Creative Director: Joaquin Cubria
Art Director: Roberto ...
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