Axe Film Paranoid Eye by Traktor, Vegaolmosponce

The Film titled Paranoid Eye was done by Traktor, Vegaolmosponce advertising agencies for subbrand: Axe Deodorant (brand: Axe) in Argentina. It was released in May 2008.

Axe: Paranoid Eye

May 2008
May 2008
Executive Creative Director
Creative Director
Art Director
Production Agency

Credits & Description:

The challenge for the agency was to develop a global campaign to support a true key resonant insight for the target: “when you check your perspiration, you lose the girl”. The commercial was shot by Traktor. It tells us the story of a guy that couldn’t help checking his sweat every time he met a girl.
Product: Axe Dry Sharp Focus
Agency: Vegaolmosponce, Buenos Aires
Executive Creative Director: Bruno Tortolano
Creative Director: Joaquin Cubria
Art Director: Roberto ...

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