| D&AD Awards, 2016 | ||
|---|---|---|
| Film Advertising | Tv Commercials 41-60 seconds | Wood Pencil |
| One Show, 2016 | ||
| Film | Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single | Silver Pencil |
| Film | Consumer - Television / 60 Second - Single | Merit |
| Lisbon International Advertising Festival 2016 | ||
| Creative Effectivness | Cosmetics | Bronze |
| Clio Awards 2016 | ||
| Film | Product/Service: Commercials (between thirty [30] seconds and sixty [60] seconds) | Bronze |
| Epica Awards 2016 | ||
| Health, Beauty, Cosmetics & Toiletries | Health, Beauty, Cosmetics & Toiletries | Silver - Film |
| Kinsale Shark Advertising Festival 2016 | ||
| Film Craft | International Film Craft - TV/Online or Cinema - Best Colour Grading | Bronze |
Media: TV
Category: Cosmetics & toiletries
Client: Axe
Agency: 72andSunny, Amsterdam
Production: Division
Country: Netherlands
Director: François Rousselet
Executive Creative Director: Carlo Cavallone
Copywriter: Carlo Cavallone
Creative Director/ writer: Laura Visco
Creative Director/ writer: Emiliano Trierveiler
Executive Producer: Peter Montgomery
Executive Producer: Jules de Chateleux
DoP: NICOLAS LOIR
Managing Director: Nic Owen
Director of Strategy: Stephanie Feeney
Head of Design: Richard Harrington
Senior Designer: Mario Guay
Group Brand Director: Rob Conibear
Brand Director: Justin Martin
Senior Business Affairs Manager: Madelon Pol
Business Affairs Manager: Nickie Stevens
Strategy Director: Danny Feeney
Strategist: Paul Chauvin
Director of Film Production: Stephanie Oakley
Created by 72andSunny Amsterdam, 'Find Your Magic' is a radical departure for the brand, which sees them celebrating individuality, to liberate guys from masculine stereotypes and empower them to be the most attractive men they can be themselves. Research carried out by AXE last year showed that that despite social progress, men still feel overwhelming pressure to conform to masculine ideals and that male confidence is shockingly low. Find Your Magic is AXE's response a celebration of individuality, to give men the tools and inspiration they need to work on their original style.
Title: The Thing