Toyota Film, Digital The Weather Challenge by Del Campo Saatchi & Saatchi Madrid
The Film titled The Weather Challenge
was done by Del Campo Saatchi & Saatchi Madrid advertising agency for subbrand: Aygo Cars (brand: Toyota) in Spain. It was released in Mar 2015.
Toyota: The Weather Challenge
Released
March 2015
Posted
March 2015
Market
Industry
Production Agency
Executive Creative Director
Executive Creative Director
Executive Creative Director
Executive Creative Director
Executive Creative Director
Director
Executive Creative Director
Producer
Producer
Art Director
Copywriter
Copywriter
Art Director
Awards:
| Cannes Lions, 2015 | ||
|---|---|---|
| FILM | PRODUCT & SERVICE: CARS & AUTOMOTIVE SERVICES | BRONZE |
| Clio Awards 2015 | ||
| Engagement/Experiential | Product/Service: Other | Silver |
| El Sol Festival (Espanol), 2015 | ||
| Innovación | - | Sol De Plata |
Credits & Description:
Del Campo Saatchi & Saatchi Madrid has released âThe Weather Challengeâ for the new Toyota Aygo with a canvas sunroof. The idea focuses on how weather forecasters consistently deliver inaccurate forecasts, despite the fact that many people rely on their daily forecasts. They never have to be accountable; they still keep their jobs. No matter what. Come rain or shine. In the film, the forecasters are forced to face the consequence of their inaccuracies and face the âWeather Challengeâ.
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