Cannes Lions, 2015 | ||
---|---|---|
FILM | PRODUCT & SERVICE: CARS & AUTOMOTIVE SERVICES | BRONZE |
Clio Awards 2015 | ||
Engagement/Experiential | Product/Service: Other | Silver |
El Sol Festival (Espanol), 2015 | ||
Innovación | - | Sol De Plata |
Del Campo Saatchi & Saatchi Madrid has released âThe Weather Challengeâ for the new Toyota Aygo with a canvas sunroof. The idea focuses on how weather forecasters consistently deliver inaccurate forecasts, despite the fact that many people rely on their daily forecasts. They never have to be accountable; they still keep their jobs. No matter what. Come rain or shine. In the film, the forecasters are forced to face the consequence of their inaccuracies and face the âWeather Challengeâ.
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