Baidu.com Film Case study by F5 Shanghai

The Film titled Case study was done by F5 Shanghai advertising agency for Baidu.com in China. It was released in Dec 2017.

Baidu.com: Case study

Media
Released
December 2017
Posted
March 2020
Market

Awards:

Ad Stars 2018
InteractiveUse of Interactive: Other interactive works (Games/Branded Tech)Crystal

Credits & Description:

Brand Baidu
Agency F5 Shanghai
Synopsis:
Over the past few decades, the number of trucks on the road in China has multiplied. People have termed driving while fatigued a “silent killer” when discussing risk factors that lead to collisions. According to the statistics from China Federation of Logistic & Purchasing, 84% Chinese truck drivers work more than 8 hours a day, 40% work more than 12 hours a day, and fatigue driving is the main cause of truck accidents in China. Though ...

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