Category: Banking, Investment & Insurance
Advertiser: BANCO ESPÍRITO SANTO
Product/Service: SAVING SOLUTIONS
Agency: BBDO PORTUGAL
Production Company: MINISTERIO DOS FILMES, Lisbon, PORTUGAL
Chief Creative Officer: Rui Silva
Copywriter: João Silva
Art Director: Bruna Gonzalez
Agency Producer: Ana Rondão
Account Supervisor: Pureza Cabral
Advertiser's Supervisor: Rita Torres Baptista
Producer: Alberto Rodrigues
Director: Marco Martins
Sound Design/Arrangement: Ameba
Account Manager: Inês Melo
Planner: Catarina Martins
Director Of Photography: Carlos Lopes (Cacá)
EditingCompany: Ingreme
Account Manager: Inês Melo
Planner: Catarina Martins
Director Of Photography: Carlos Lopes (Cacá)
Editing Company: Ingreme
English Description
Portugal is in a delicate economic situation. The country is under troika orders and the Portuguese are increasingly disappointed.
Saving is, more than ever, a means for each one to achieve its objectives. A means to an end: changing your life.
With this campaign, BES is looking to inspire the Portuguese to change and create a better future, investing in the most important thing: themselves. For this, BES used as an example the inspire way of life of someone who started from nothing and became a winner: Cristiano Ronaldo. He is proof that when we invest in us, we win.