Created to promote Bank of Melbourne's new initiative encouraging young savers, which gives kids the opportunity to sponsor a real Phillip Island Little Penguin. This spot, via Ogilvy Melbourne, is now running on TV in Australia.
Title: Incentive Saver
Brand: Bank of Melbourne
Media: TV
Category: Finance & insurance
Client: Bank of Melbourne
Agency: Ogilvy Melbourne
Production: XYZ Studios
Country: Australia
Director: Stephen Watkins
Ex...