Agency: The Brand Agency
Media: Interactive
Category: Finance & insurance
Client: Bankwest
Agency: UNION produced by The Brand Agency
Country: Australia
Executive Creative Director: Marcus Tesoriero
Art Director: David Donald
Copywriter: ED JAMES
Creative Director/ writer: Dean Hunt
Producer: Lauren Billingham
Head of Art: Nathan Teoh
Editor: Peter Townsend
Editor: Mason Truong
Project Manager: Jo Gibb
Animation: Tracey Kim
Chantelle Cox, Senior Marketing Manager, Social
Nisha Fay, Senior Brand Manager, Brand & Marketing
Published: September 2018
Synopsis:
Throughout Australia, people have strong opinions about banks. So, to leverage the new ‘bank less’ creative platform for Bankwest, we hijacked the social conversation people were having. To do this, we overlayed negative footage of comments about banks with animated faces sarcastically saying positive comments about banks. For Bankwest, the message is clear – until everyone is obsessed with Banks, a little less of them will go a long way.