Barclaycard US, the payments business of Barclays in the United States, recently appointed iris Worldwide to develop a multi-platform integrated marketing campaign for the Barclaycard Arrival World Mastercard travel rewards credit card.
The campaign, 'Just Around the Corner', was created by iris to stand out in a category rooted in functional benefits that has lost sight of why travel is so important to consumers. The program was designed to showcase how the new travel rewards credi...