Caples Awards 2018 | ||
---|---|---|
Ambient/Guerilla/Outdoor | - | Bronze |
Digital B to C | - | Bronze |
CLIENT Barclaycard
PRODUCT Fraud Fighter Tool
Agency: Oliver
MEDIA Live Stunt, Online, Facebook
COUNTRY UK
DATE OF CAMPAIGN April 2018
BACKGROUND
Online fraud costs people in the UK £10 billion a year. Smart scams such as phishing, pagejacking and identity theft prey on the unwary. And there are a lot of them: 50% of people use the top 25 passwords, 71% will give their data away for ‘tangible’ benefits.
To help combat this Barclaycard created the ...