Media: Interactive
Category: Other
Client: Barnardos
Agency: Boys and Girls, Dublin
Production: The Sweetshop
Country: Ireland
Director: Ben Dawkins
Executive Creative Director: Rory Hamilton
Creative Director: Laurence O’Byrne
Copywriter: Kris Clarkin
Art Director: Mikey Fleming
Producer: Sarah Chadwick
Producer: Ben Mann
Executive Producer: Spencer Dodd
DoP: M7 Virtual
Business Director – Chris Upton
Account Director – Ottilie Culloty
Senior Account Manager – Sorcha Brady
Account Executive – Chloe Bolton
Head of Strategy – Margaret Gilsenan
Senior Planner – Chloe Hanratty
Digital Strategist – Aoife Murphy
Head of Production – Derek Doyle
Designers: Cian O Connell, Maxi Mc Donnell, Barry Smith, Trevor Nolan
Head of Digital – Shane Casey
Production Manager – Rachael Donson
Post-Production – Glassworks
Composer – Echolab
Senior Digital Account Manager - Diane Murphy
Senior Digital Account Manager (Strategy) - Gavin McKechnie
Media Agency - Mindshare
Chief Operating Officer - Ken Nolan
Account Director - Peter Flanagan
Account Manager - Oisin Fahy
Published: February 2018
Synopsis:
The campaign created by Boys and Girls, Dublin, launches Barnardos new organisation platform and shines a light on the injustices that children in Ireland face everyday and that result in childhoods being lost - lost to Child Homelessness, Child Poverty and Child Neglect. A call to action in the advertising calls on people to take notice, take responsibility and "Join the search at Barnardos.ie/Lost." The campaign includes an immersive 360 degree film that puts you in control of searching for a lost child, a 60 second TV commercial and a suite of 24 Lost posters for Outdoor and Social. The central idea behind the work is that there is nothing more terrifying than a child being lost. Even just for a moment. But in Ireland, Barnardos calculates that One in Seven children are being lost every day to issues like homelessness, poverty and neglect. And we as a society are not doing enough to help find them.