This year, BBC will be making Wimbledon more accessible than ever. The entire nation will have front row seats anytime, anyplace, anywhere thanks to the unprecedented coverage of the world famous tennis tournament. Britain's favourite broadcaster will run 15 live streams across all devices, host a dedicated Wimbledon page both online and on their BBC Sport App, and of course showcase the biggest and best matches across their terrestrial channels. Y&R London's campaign features a hero maverick tennis ball as it bounces the length of Britain championing the delights of Wimbledon.
Media: TV
Category: Entertainment & leisure
Client: BBC
Agency: Y&R London
Production: Knucklehead
Country: United Kingdom
Director: Ben
Director: Joe Dempsey
Creative Director: Gavin Mcgrath
Creative: Pip Bishop
Producer: Bill James
Head of Art: Chris Hodgkiss
DoP: Mathias Schoeningh
Agency Producer: Kat Maidment
Business Director: David Pomfret
Account Director: Tom Lamming
Editor: Joe Parsons – Assembly Rooms
Post Production: Grade – MPC. Post-production - nineteentwenty
Sound Design: Sam Ashwell – 750mph
Typographer: Jason Hyde