Category: Banking, Investment & Insurance
Advertiser: BBVA FRANCÉS
Product/Service: BANK
Agency: EURO RSCG BUENOS AIRES
Production Company: PALERMO FILMS, Buenos Aires, ARGENTINA
Chief Creative Officer: Gustavo Reyes
Creative Director: Maximiliano Sanchez Correa/Pedro Pappalardo
Copywriter: Santiago Salas/Alejandro Devoto/Juan Ignacio Rojas
Art Director: Ignacio Ruarte/Pablo Carrera
Agency Producer: Patricio Browne
Account Supervisor: Fabiana Antonelli/Jorgelina Antico
Producer: Demian Cosentino
Director: Sebastian Borensztein
Post Production: Post Media
Animation: Barraca Post
Account Manager: Fabiana Antonelli/Jorgelina Antico
Planner: Ayelen Colombatto
Account Manager: Fabiana Antonelli/Jorgelina Antico
Planner: Ayelen Colombatto
English Description
The BBVA Fracés campaign for the card is formed by a series of spots with different stories of the bank executives, who compete to try to win exclusive benefits for the bank clients, with a humoristic tone, the commercials end with the clients phrase “How do these guys do?”