Advertiser: PERNOD RICARD
Agency: COLEY PORTER BELL
Category: Premium Brand
Production Director: Peter Cottington (Coley Porter Bell)
Executive Creative Director: Stephen Bell (Coley Porter Bell)
Business Director: Alex Ririe (Coley Porter Bell)
Creative Director: Stuart Humm (Coley Porter Bell)
Account Director: Gemma Roche (Coley Porter Bell)
Outcome
The desired target for pre-sale orders was 60,000 bottles. To date, inside London Beefeater...