Agency: The Monkeys
Media: TV
Category: Clothing & footwear
Client: Berlei
Agency: The Monkeys
Country: Australia
Director: Leilani Croucher
Group Chief Creative Officer: Justin Drape
Executive Creative Director: Justin Drape
Executive Creative Director: Vince Lagana
Creative Director: Barbara Humphries
Producer: Alex Kember
Senior Art Director: Chloe Banicevic
Senior Copywriter: Archie Murugaser
Executive Producer: Pip Smart
Executive Producer: Michael Ritchie
Chief Executive Officer: Mark Green
Cofounder: Justin Drape
Cofounder: Mark Green
Managing Director: Matt Michael
Group Content Director: Kelly Spence & Kezia Quinn
Content Director: Shannon Duhig
Content Executive: Greig Carlow
Executive Planning Director: Fabio Buresti
Head of Planning: Michael Hogg
Strategic Planner: Charlotte Marshall
Head of Production: Thea Carone
Senior Broadcast Producer: Kaija Wall
Senior Integrated Producer: Sonia Ebrington
Junior Producer: Cathryn Cooper
Edit House: The Glue Society
Editor: Scott Stirling
Casting House: Citizen Jane
Casting Director: Natalie Jane Harvie
Sound Studio: Song Zu
Producer: Meg Drummond
Engineer: Simon Kane
Music: Level Two
Muisc Director: Karl Ritcher
Post Production: Heckler
Online: Heckler
VFX Supervisor: Jamie Watson
Executive Producer: Bonnie Law
VFX Producer: Amy Jarman
Colourist: Greg Constantaras
Media: OMD Melbourne
Business Director: Kylie Pascoe
Account Director: Camilla Wallace
Account Manager: Jasmine Poole
Public Relations - MINT
Client Services Director: Miranda Bryce
Account Director: Ambre Harfod Birkett
Rochelle Wilkinson: Senior Account Executive
Published: September 2018
Synopsis:
Stop Your Boobs Playing Their Own Game.
Berlei has launched its Spring Summer 18’ Sport collection with a provocative campaign demonstrating the impact different sports have on women’s breasts when they are not wearing a supportive sports bra. It’s been reported that an astounding 43%* of women are unaware that not wearing a supportive sports bra while exercising can contribute to breast tissue damage that can cause breast sagging later in life. The campaign, ‘Stop Your Boobs Playing Their Own Game’, speaks to women of all ages, with a range of different breast sizes who play all kinds of sport. It aims to empower women to care for and invest in themselves by choosing the right sports bra for their chosen sport or favourite type of exercise.