Client: Better Health
Agency: M&C Saatchi
Advertising Agency: M&C Saatchi, London, United Kingdom of Great Britain and Northern Ireland
PR Agency: Freuds
Media Agency: Wavemaker
Media Agency: OmniGOV
Partnerships: 23red
Country: United Kingdom
Published: September 2020
Synopsis:
The annual Stoptober campaign is launching for its ninth year. This year the campaign, which sits under PHE’s new Better Health brand, is focusing on the improvement of lung health through quitting smoking. The push employs a striking metaphor that references how smoking damages lungs and reminds smokers that there is no better time to quit.