Client: Billy Boy
Advertising Agency: Serviceplan Hamburg, Germany
Agency: House of Communication, Hamburg
Senior Art Director: Sine Marie Harwits Hansen
Senior Copywriter: Melis Adigüzel
Creative: Thomas Heyen
Creative: Markus Kremer
Thomas Heyen, Managing Partner
Markus Kremer, Managing Partner
Florian Klietz, Managing Partner Account
Nils-Christian Sperling, Final Art Specialist
Philipp Trübiger, Editor
Daniel Hill, Editor
Carolin Holst, General Manager Mediaplus Hamburg
Christina Lischka, Managing Partner Serviceplan Design Hamburg
Martina Kunert, Managing Partner Serviceplan Design Hamburg
Dorothee Rein, Strategist at Serviceplan Design Hamburg
Cathrin von der Heiden, Designer at Serviceplan Design Hamburg
BILLY BOY
Alexander Struemann, Brand Manager Health Care
Jannick Paulick, Trainee Marketing Health Care
Planus media GmbH
Stefanie Braun, Media Planner
Published: February 2021
Country: Germany
Synopsis:
When two people meet each other with romance in mind, one thing should always come along: a condom from BILLY BOY. With "Love Crossings", the House of Communication Hamburg implements an original out-of-home campaign for condom brand BILLY BOY, in which the surroundings of the media space are actively and creatively connected with the brand. The campaign is launching to coincide with Valentine’s Day and is extended via BILLY BOY's social media channels. The OOH campaign "Love Crossings" draws attention to the BILLY BOY brand in a surprising way. The special highlight is the choice of media spaces in Hamburg, Berlin and Cologne. In January and February, the posters can be seen where two have always met each other: at street crossings with personal names. For example; David and Erich meet at the crossing of Davidstraße and Erichstraße in Hamburg; Anne and Heinrich at Annenstraße and Heinrich-Heine-Straße in Berlin; or Mathias and Hugo at Mathias-Brüggen-Straße and Hugo-Eckener-Straße in Cologne. The result of the OOH campaign can also be seen on the brand's social media channels.