Category: Food
Media: Direct
Brand: Bimbo Bakeries
Agency: Ogilvy
Geo: Argentina
Advertising Agency: Ogilvy, Argentina
General Creative Director: Maximiliano Maddalena
Creative Directors: Alejandro Blanc, Sebastian Graccioli
Art Directors: Virginia Bello Smith, Gonzalo Juri
Copywriters: Marcos Demarchi, Luis Gutierrez Araque
Illustrators: Virginia Bello Smith, Belén Greco, Estela Ferrandis
Production House: Walden
Directors: Guido Cassini, Matias Pisani
Producer: Karla Mendez
Published: March 2018
Synopsis:
Bimbo Integrated is an idea born from the need of the brand to continue building on its platform "feed a better world". That's why we integrate, for the first time in history, all varieties of Bimbo bread in a single pack. A pack with a single purpose. To educate about tolerance and diversity.
Together with integrated education professionals, we present Bimbo Integrated in various educational institutions through an educational plan designed with bread in the center and complement it by launching it in networks through influential chefs and integrating recipes.