Campaign Title: Blowfish Relaunch
Media: Integrated
Category: Pharmaceutical & medical
Client: Blowfish
Brand Invention Agency: Humanaut, Chattanooga, TN (USA)
Chief Creative Director: David Littlejohn
Chief Strategy Officer: Andrew Clark
Account Supervisor: Michelle Sturgis
Creative Directors in Residence: Liza Behles, Andy Pearson
Design Director: Stephanie Gelabert
Designers: Guillermo Casanova, Coleson Amon, Bethany Maxfield, Carrie Warren
Illustrator: Bethany Maxfield
Art Director: Greg Dalbey
Production Company: Humanaut Productions
Producer: Tommy Wilson
Animators: Min Liu, Bethany Maxfield
Media Agency: Redwood
Client: Blowfish
CMO: Will Conrad
Description:
Even with all of our technological advances, our species has yet to invent a treatment for an affliction that has plagued humanity for millennia: Hangovers. Until now. Brand invention agency Humanaut is launching a new campaign aimed to educate people on the benefits of the FDA regulated hangover remedy called Blowfish, right before St. Patrick’s Day Weekend and March Madness.