Advertiser: BLUE CROSS/BLUE SHIELD OF NORTH CAROLINA
Agency: OGILVY SOUTH
Category: Other Digital Channels
ECD: Dave Galligos (Ogilvy Atlanta)
Director Of Digital: Paul Abrelat (Ogilvy Atlanta)
CD: Tim Smith (Ogilvy Atlanta)
Event Production Director: Greg Walden (Ogilvy Atlanta)
ACD: Mike Boutte (Ogilvy Atlanta)
Brief Explanation
CHALLENGE
In North Carolina 65% of adults are truly overweight and almost 30% are considered clinica...