Media: Web Film
Category: Automotive
Client: BMW
Agency: M&C Saatchi, Milan
Country: Italy
Published: March 2018
Synopsis:
Listen to Alex Zanardi and #CoverYourPhone.
M&C Saatchi Milano signs the latest road safety campaign by BMW Group Italy with Alex Zanardi, to combat the misuse of smartphones while driving. The campaign for road safety, promoted by BMW Group Italy and created by M&C SAATCHI Milan. An idea born of a tweet by Alex Zanardi, BMW Am...