Media: Ambient
Category: Automotive
Client: BMW
Agency: M&C Saatchi, Milan
Country: Italy
Published: March 2018
Synopsis:
A mysterious giant-like statue destroyed for the launch of the new born #BMWX2, the car that breaks every convention by M&C Saatchi Milano. A giant, sculpted thumbs-up appeared on in Milan, in the heart of one of the most iconic city areas, Corso Como, famous for clubbing and for style. A thumbs-up that was an unmistakable refere...