Project Title: “BMW Hot Lap Pitch”
Client: BMW
National Marketing Manager: Lisa Judge
VP Marketing: Trudy Hardy
Agency: KBS
Chief Creative Officer: Patrick Scissons
Executive Creative Director: Chris Polychronopoulos
Senior Copywriter: Rob Hirst-Hermans
Senior Copywriter: Ricardo Franco
Senior Art Director: Bjorn Johansson
Head of Production: Jenny Read
Executive Producer: Drew Lippman
Senior Producer: Daniel Roversi
Executive Director of Content Affairs: Robin Oksenhendler
Group Business Director: Samantha Smeach
Business Director: Ryan Castaldo
Senior Strategist: Steve Gorski
Integrated Producer: Jena Fabry
Production Company: Bullitt
Director: Mouse McCoy
DP: Mike Svitak
Executive Producers: Luke Ricci, Todd Makurath
Producer: Jeff Rohrer
Editorial Company: Saints Editorial
Producer: Tory Osler
Editor: Mark Paiva
Assistant Editor: Michael Ofori-Attah
Color: Company 3
Colorist: Tom Poole
Executive Producer: Rochelle Brown
Finishing: Art Jail
Head Of Production: John Skeffington
Creative Director: Steve Mottershead
Sound Design: Source Sound
Sound Designer: Charles Deenen
Sound Mixing: Sound Lounge
Sound Engineer: Tom Jucarone
Description:
ilmed Live Experience Accelerates Innovative Ideas On The Fast Track
In honor of the world’s fastest accelerator, BMW’s latest activation has start-up entrepreneurs pitch their game-changing ideas while hurtling around a track in “Hot Lap.” Featuring videos directed by Bullitt director Mouse McCoy, the “BMW Hot Lap Pitch” shows just where speed, precision, and smart ideas can lead: the fast track to fruition.
Tapping McCoy’s unique intersection of experience in documentary, automotive and 360 projects, the “BMW Hot Lap Pitch” is a filmed live event, a brand-supported concept created by KBS, where participants, prepared to pitch their innovative ideas, were unexpectedly introduced to the pressure and intensity of the high speed pitch ride. Crafting a climate that worked both as an in person experience and one that would play out on screen, involved intensive planning and coordination with the agency and production teams. As the “BMW Hot Lap Pitch,” campaign reveals, the intersection of brand-supported entertainment aligns with innovation to support big ideas with the potential for huge effect.