| New York Festival 2016 | ||
|---|---|---|
| Film | Film - Cinema / Online / Tv: Products & Services | First Prize Award |
| Digital | Digital (Cyber) Communications: Viral: Video | First Prize Award |
| LIA 2016 | ||
| TV/Cinema/Online Film | Campaign | Gold Winner |
| Clio Awards 2016 | ||
| Film | Product/Service: Short form (between one [1] minute and five [5] minutes) | Gold |
| Cannes Lions 2016 | ||
| Film | Online Film: Durable Consumer Goods | Silver Lion |
| Film Craft | Film Craft: Script | Bronze Lion Campaign |
| Spikes ASIA 2016 | ||
| Digital | Online Video: Social Video | Bronze Spike Campaign |
| Film Craft | Film Craft: Script | Silver Spike Campaign |
| D&AD 2017 | ||
| Writing for Advertising | Writing for Film Advertising | Wood Pencil |
Title: Swim
Brand: Pacific Brands Underwear / Bonds
Category: Clothing & footwear
Agency: BBDO
Geo: Australia
Bonds: The boys
Advertising Agency: Clemenger BBDO, Melbourne, Australia
Creative Chairman: James McGrath
Executive Creative Director: Ant Keogh
Creative Directors: Ant Phillips, Richard Williams
Senior Producer: Karolina Bozajkovska
Group Managing Director: Simon Lamplough
Account Director: Grant Oorloff
Planning Director: Michael Derepas
Production: Guilty Content
Director: Tony Rogers
Producer: Jason Byrne
DOP: Marin Johnson
Editor: Richard Hamer / HM Creative
Online: Stafford Wilson, Kitset Grafix/Sam Coates, FINISH
Sound: Paul Le Couteur / Flagstaff
Head of Marketing: Emily Small
Digital Marketing Manager: Ryan Wilson
Published: October 2015
Brief Explanation
The brief from Bonds was simple, get men talking about their undies. It turns out that men don’t really think much about their undies and because of this they never really buy any new ones until things have got a little out of control. Bonds wanted to put undies on men’s radars but knew historically talking to them about the product benefits of their smalls doesn’t really work. So for this campaign we thought we would talk about something that they’re a little more attached to: Their Balls.