Alternative title: The Chick Flick
Media: TV
Category: Clothing & footwear
Client: Bonds
Agency: Leo Burnett Melbourne
Production: Photoplay
Country: Australia
Director: gracie otto
Chief Creative Officer: Jason Williams
Creative Director: Daniel Pizzato
Copywriter: Holly Burgess
Art Director: Lucy Logan
Producer: Tom Slater
Executive Producer: Oliver Lawrance
Group Account Director: Amanda Nicholl
Account Director: Chloe Eftemeyer
DoP: Stefan Duscio
Agency Producer: eliza Malone
Post production: The Refinery
Editor: Rohan Zerna
Colourist: Marty Greer
Published: July 2018
Synopsis:
Playtime / Photoplay director Gracie Otto embraces the mythic Aussie landscape and classic Aussie cinema to create The Queendom, a world run by women, for women, in the latest installment in her collaboration with iconic Aussie brand Bonds, via Leo Burnett, Melbourne.
New Originals reign supreme in our latest underwear campaign.
Meet our fierce heroines as they band together amidst an iconic Aussie bush backdrop - confident in their own skin and owning it.