| New York Festival 2016 | ||
|---|---|---|
| Film | Film - Cinema / Online / Tv: Products & Services | First Prize Award |
| Digital | Digital (Cyber) Communications: Viral: Video | First Prize Award |
| Clio Awards 2016 | ||
| Film | Product/Service: Short form (between one [1] minute and five [5] minutes) | Gold |
| Cannes Lions 2016 | ||
| Film Craft | Film Craft: Script | Bronze Lion Campaign |
| Spikes ASIA 2016 | ||
| Digital | Online Video: Social Video | Bronze Spike Campaign |
| Film Craft | Film Craft: Script | Silver Spike Campaign |
| D&AD 2017 | ||
| Writing for Advertising | Writing for Film Advertising | Wood Pencil |
Title: The boys - part two
Brand: Bonds
Media: Online
Category: Fashion
Agency: BBDO
Geo: Australia
Bonds: The boys - part two
Advertising Agency: Clemenger BBDO, Melbourne, Australia
Production Company: Guilty Content
Director: Tony Rogers
Creative Chairman: James McGrath
Executive Creative Director: Ant Keogh
Creative Directors: Anthony Phillips, Richard Williams
Producer: Jason Byrne
Senior Agency Producer: Karolina Bozajkovska
Group Account Director: Simon Lamplough
Account Director: Grant Oorloff
Planner: Michael Derepas
DoP: Marin Johnson
Sound Design: Paul Le Couteur
Sound Studio: Flagstaff
Post producers: Stafford Wilson, Sam Coates
Editor: Richard Hamer
Description
Bonds, the biggest underwear brand in Australia, wanted men to start talking and thinking about their undies. We knew guys don’t care about their underwear, so we had to find a different way to get through to them. Something other than the usual list of product benefits. We realised that what guys do care about is the comfort of their balls. If we could get guys thinking about the impact a poorly fitting pair of undies has on their crown jewels they’d be more open to our messages. So we created a pair of talking testicles to highlight everything that our “boys” go through on a daily basis.