Category: Household: Cleaning Products
Advertiser: PROCTER & GAMBLE
Product/Service: BONUX DETERGENT
Agency: LEO BURNETT BRUSSELS
Production Company: MONODOT, Brussels, BELGIUM
Creative Director: Tom Loockx/Jorrit Hermans
Copywriter: Sophie Colens
Art Director: Isabelle Hubinon
Agency Producer: Marc Van Buggenhout
Account Supervisor: Kaat Danneels
Advertiser's Supervisor: Vittoria Scagliusi
Producer: Tatiana Pierre
Director: Lernert/Sander
Editor: Koen Timmerman
Post Production: Condor Brussels
Account Manager: Ellen Sonck
Planner: Tom Loockx/Jorrit Hermans
Director Of Photography: Ram Van Meel
Account Manager: Ellen Sonck
Planner: Tom Loockx/Jorrit Hermans
Director Of Photography: Ram Van Meel
English Description
A humorous challenge to laundry advertising clichés, informed by - and dramatising - the key benefits of Bonux: value for money and straightforward delivery of clean and fresh results. Rewarding tier 3 customers for their smart choice. Bonux is clean, fresh and affordable.