Brazilian Association of Organ Transplant (ABTO): Unforgettable Gifts, [video]

Credits & Description:

Title: Unforgettable Gifts
Agency: Leo Burnett Tailor Made
Advertiser: Abto - Brazilian Association Of Organ Transplantation / Shopping Villa Lobos
Country: Brasil
Creative Director: Alessandro Bernardo, Vinicius Stanzione, João Caetano Brasil, Alexandre Pagano
Agency Producer: Celso Groba, Maria Fernanda Moura, Camila Aquino, Jackeline Neuwirt, Rita Costa, Vitoria Russo
Attendance: Junior Bottura, Luisa Prado e Caio Perez, Suzana Rocha, Jean Louis Gusiew
Outros créditos: Diretor de Integração Digital: Denis Gustavo Alves / Mídia: Fernando Sales, Ana Cláudia Rosati, Henrique Oliveira / Planejamento: Marcello Magalhães, Tiago Lara / Produção Gráfica: Ricardo Sotelo, Zezinho Lima, Rosilene Ribeiro / Ilustração: Marcos Yamagata / Art Buyer: Stella Crippa, Cristiano Godoy / Assessoria de imprensa: Fernanda Lopes, Nathalie Ursini (LBTM) / Grupo Maquina Public Relations
Sinopse: According to Brazilian law, it's the family that authorizes the removal of organs. The problem is that thousands of Brazilians forget to tell their family. But, There's one thing they love to share with the whole family: Christmas gifts. Why not use Christmas gifts to help people share a memorable message with everyone: I'm an organ donor? ABTO (Brazilian Association of Organ Transplantation) created a line of special wrapping paper and tags to help donors tell the whole family about their wish.
Art Director: Breno Balbino, Bruno Andrade