Brand: Brisa
Media: Online
Category: Public Interest, NGO
Agency: Leo Burnett
Geo: Portugal Brisa
Brisa: Impact class
Striking Lessons is born within this context as a project designed to meet the drivers of the future – even before they become drivers. A different and memorable first driving lesson, with the support of car crash survivors Sara, Pedro, João and Bruno, that exposes the youngsters to the real, many times fatal and most times avoidable effects of...