British Airways Film, Digital The Happiness Blanket
The Film titled The Happiness Blanket
was done for British Airways in United Kingdom. It was released in Jul 2014.
British Airways: The Happiness Blanket
Brand
Released
July 2014
Posted
July 2014
Market
Industry
Awards:
| Circle Awards 2015 | ||
|---|---|---|
| Digital | Best Digital-led Campaign - Campaign | Silver |
| Direct | Best Direct Campaign - Campaign | Bronze |
| Experiential | Best Event Led Campaign - Campaign | Bronze |
Credits & Description:
British Airways is testing a new blanket, which was used recently as a test on a flight from London to New York City, that measures how you're feeling on the flight via the colour of the blanket. It reacts to the levels of enjoyment whist eating or watching a movie. A brainwave measuring headband is linked to fibre optics in the blanket.
Category: Travel, transport & tourism
Client: British Airways
Agency: IN HOUSE
Country: United Kingdom
Become a member
- Full credits and Awards list instant access
- Unlimited views and downloads
- Unlimited search
- Largest advertising base updated daily
- Over 20,000 agencies world-wide
- You're In Good Company
