Client: Brizo
Agency: Young & Laramore
Advertising Agency: Young & Laramore, USA
President and Chief Strategy Officer: Tom Denari
Principal, Executive Creative Director: Carolyn Hadlock
Principal, Group Creative Director: Trevor Williams
Creative Director: Scott King
Senior Writer: Jane Driver
Senior Designer: Mitchell Brown
Art Director: Gina Caratelli
UX Designer: Rachel Regan
Motion Designer: Sarah Frucci
Senior Digital Developer: Chris Weiper
VP of Account Management: Nick Prihoda
Account Supervisor: Alexandra Neff
Account Manager: Sydney Jameson
VP, Media Director: Lindsey Warner
Digital Media Planner/Buyer: Amanda Eagle
Director of Production: Lynn Kendall
Production Designer: Jeff Durham
Production Designer: Pam Kelliher
Production: Colossal Media
Photographer: Ethan James Green
Fashion Stylist: Cannon
Floral Designer: Emily Thompson
VFX and Animation Studio: Carbon
MSL: PR Partner Agency
Vice President: Jamie Dammrich
Senior Account Supervisor: Kimberly Kauffman
Senior Account Executive: Allie Goodrich
Senior Account Executive: Kirsten Viohl
Senior Account Executive: Meg Patrick
Assistant Account Executive: Enrique Hernandez
Assistant Account Executive: Payton Taylor
Country: United States
Published: August 2020
Synopsis:
Brizo and its agency of record, Young & Laramore, who have announced the launch of a new kitchen faucet line with esteemed fashion designer, Jason Wu. While this may seem like an unlikely pairing, the agency (which helped create Brizo in 2006) has always maintained that Brizo isn’t a faucet company, it’s a fashion label. This led to the agency introducing the brand to a young fashion designer named Jason Wu that same year. As his label rose to prominence, so did Brizo. The brand has been a key sponsor of his runway shows, and in 2012, the two made headlines by collaborating on the Jason Wu for Brizo Bath Collection.
The 2012 Bath Collection was renowned for its matte black finish. Black fittings weren’t popular yet in the interior design world, but Jason and Brizo’s vision quickly caught on and the collection became an instant classic. For the Kitchen launch this year, they chose something equally groundbreaking, but completely different from the Bath collection – a matte white finish. And with fashion at the heart of the brand, Y&L focused on bringing to life a vision as stunning as the collection itself in the launch campaign. The team took cues from Jason’s own inspiration and Fashion Week shows, using florals to showcase the collection’s distinctive matte white finish.