Today, Bud Light is rolling out new marketing to address the common misperception many have about its light beer -- it is often viewed as the underdog in beer circles, despite selling more than 20,000 Bud Lights every minute, each day throughout the year in the U.S. With the rollout of these new spots, America’s #1 beer will shift its marketing strategy to shine the spotlight on the quality of light lager. Bud Light’s tasters go through a rigorous process to check for defects and fine tune taste, and that doesn’t end at the U.S. breweries. Bud Light has a large team positioned throughout the U.S. to continually check the quality of the light lager at retail to be sure customers are getting the best quality beer possible. The spots titled “Bottle” and “Complex” address the common misconception that light lagers are easy to brew, and craft beers take more time and care. In the spots, Bud Light reinforces the dedication to making sure every beer goes down smooth and crisp, so it can be shared and enjoyed among friends.
Media: TV
Category: Drinks, alcoholic
Client: Bud Light
Agency: Wieden + Kennedy, New York
Production: Cake Factory
Country: United States of America
Director: martin wonnacott
Executive Creative Director: Karl Lieberman
Creative Director: Brandon Henderson
Creative Director: John Parker
Art Director: Mark Patoka
Copywriter: Jessica Ghersi
Producer: Molly Nee
Executive Producer: Temma Shoaf
Executive Producer: Tammy Wetterberg
DoP: Santiago Gonzalez
Head of Content Production: Nick Setounski
Associate Producer: Lisa Delonay
Group Account Director: Brandon Pracht
Management Supervisor: Price Manford
Account Supervisor: Lauren Wilson
Head of Business Affairs: Patrick O’Donoghue
Business Manager: Justine Lowe
Business Coordinator: Carolina Hernandez
Business Coordinator: Brit Fryer
AC: Cole Koehler
Gaffer: Steve Meierding
Grip: Jason O’Neal
DIT: Tom Wong
Drink Stylist: Amy Lord
Drink Assistant: Warren Ottey