Media: TV
Category: Finance & insurance
Client: Budget Direct
Agency: 303 MullenLowe, Sydney
Production: Goodoil Films
Country: Australia
Director: Daniel Kleinman
Executive Creative Director: Richard Morgan
Creative Director: Adam Whitehead
Senior Copywriter: Mike Burdick
Senior Copywriter: Sean Larkin
Executive Producer: Sam Long
Executive Producer: Johnnie Frankel
Head of Planning: jon mckie
Client Services Director: Joanna Gray
Chief Marketing Officer - Jonathan Kerr
General Manager: Brand & Media Marketing: Warren Marsh
Marketing Manager: New Customer Acquisition: Catherine Harty
Budget Direct’s Remarkable In-House Marketing & Digital Team
Production Company: Goodoil Films / Rattling Stick
Director: Daniel Kleinman
Executive Producers: Sam Long / Johnnie Frankel
Producer: Andrew McLean
DOP: Ginny Loane
Editors: Mark Burnett @The Editors
Editorial Assistant: Lily Davis
Post Production: alt.vfx
VFX Supervisor: Jay Hawkins
VFX Producer: Celeste Fairlie
Music and Sound Company: Sonar Music
Music Composer: Matteo Zingales
Executive Producer: Sophie Haydon
Sound Designer: Timothy Bridge
Audio Director: Wes Chew
Foley: Longstocking Studios
Stills Photographer: LOUIS & CO, The Mighty Mat Baker
Stills Digi Op: The Incredible Carl Baker
Published: September 2018
Synopsis:
The campaign blends together a new take on the classic crime thriller mystery with a unique series of otherworldly events. The campaign, created by 303 MullenLowe, Sydney, introduces a new character, a detective named Sarge, who investigates a series of truly remarkable incidents. Despite the inexplicable happenings, Sarge uncovers the real mystery—why the people involved in these incidents paid more than they had to for their insurance. The spot concludes with the message, “It’s a mystery why anyone would pay more for insurance. Get award-winning cover for less with Budget Direct” and the new campaign line, “Budget Direct - Insurance Solved.”