Brand: Bulleit Bourbon
Campaign: Frontier Works
Client: Diageo North America
Diageo leads:
Senior VP of Whiskey Brands North America: Sophie Kelly
Brand Director, Global and US Bulleit Frontier Whiskey: Ed Bellow
Senior Brand Manager: Aditi Gupta
Agency: Barton F Graf
Founder/Chief Creative Officer: Gerry Graf
Group Creative Director: Nick Kaplan, Nate Naylor
Copywriter: Christopher Stephens
Art Director: Michael Hagos, Kate Overholt Placentra
Head of Production: Josh Morse
Producer: Theresa Reyes and Saul Metnick
Account Director: Yvette Ames and Jennifer Richardi
Account Supervisor: Julie Carroll
Head of Communications Strategy: Dominic Poynter
Strategy Director: Deepa Sen
Video Production Company: Barton F Productions 9000
Line Producer: Saul Metnick
Director: Arianna LaPenne
Production Company: Milk Agency
Head of Creative and Integrated Production: Diana Frame
Brand Partnerships Director: Samantha Lim
Description:
Bulleit & Barton Create 32 Foot Tattoo in Los Angeles
The new work from Bulleit, developed with agency Barton F. Graf -- in the first Frontier Works project, Bulleit partnered with 24 local tattoo artists to create the first ever 32-foot tattoo and installed it on the corner of Sunset and Hyperion in Los Angeles
Diageo’s Bulleit is one of America’s hottest whiskey brands. In the next evolution of the Bulleit story, they’re taking this notion of partnerships to an even more ambitious place with The Bulleit Frontier Works Series. This series of creative projects aims to support and celebrate creative people living and working on the modern cultural frontier.
While the tattoo depicts the Bulleit label, each artist was assigned an individual section of the label to showcase his or her own tattoo art. In the end, each tattoo artist’s distinct styles lives side by side, making this not just a piece of Bulleit branding, but also a reflection of the diverse LA tattoo culture.
The exploration of tattoos continued through a collaboration with California Sunday Magazine who created a content series following different people living and creating at the heart of tattoo culture. These will appear online and at a series of California Sunday’s Pop Up Magazine events taking place in cities across the country.