Brand: Bulletproof
Geo: Canada
Agency: Will Creative
Executive Creative Director: Nick Richards
Creative Director: Lisa Lebedovich
Art Director: Chris Moore
Copywriter: Katie Holmes
Designer: Conor Byrne
Designer: Will Erickson
Design Intern: Charmaine Cheng
Production Manager: Shannon Cherry
Strategist: Ute Preusse
Account Director, Planner: Nicola Poskitt
Media Company: Major Tom
Production House: Bent Image Lab
Director / DP: Eric Yealland
Partner / EP: Ray Di Carlo
EP: Anthony Greene
Line Producer: Leslie Bloom
Associate Producer: Sarah Chamness
Wardrobe Stylist: Dani Turner
Hair & Makeup Artist: Amber Arpin
Post Production Facility: Bent Image Lab
Audio House: Wave Productions
Audio House Producer: Megan Hughes
Audio House Engineer:Craig Warrian (David Gaudet)
Photographer: Clinton Hussey
Props Stylist: Nicole Sjostedt
Retoucher: Kezia Nathe
Published: September 2018
Synopsis:
Will continues to build its portfolio south of the border with a bold new campaign for Seattle-based health and lifestyle brand Bulletproof. Continuing the expansion of the brand’s digital footprint, Bulletproof will unveil a new multi-platform digital campaign paying homage to the state of high performance. The campaign, entitled “You. Only Better.” will provide a fresh consumer experience, while showcasing what it means to be Bulletproof.
The brand’s goal for the campaign is to raise awareness around its holistic approach of helping people achieve their best self. With their range of products (including Bulletproof coffee, collagen protein bars, brain octane oil, and supplements), health and wellness content, podcasts and books, Bulletproof’s mission is to help people perform better and think faster by using products that radically improve lives.
“Bulletproof wants to help everyone on their journey to live better, no matter what stage they are at. We are more than just a company making products, we are a support system to help people achieve their goals – be it with health, weight, energy, mindfulness or brain power,” said Karen Huh, VP of Product Strategy & Brand at Bulletproof.
The multimedia You. Only Better. campaign runs for 8 weeks in the US, and includes videos, digital and social ads and OOH. All media drive to YouOnlyBulletproof.com where people can get more information about Bulletproof’s suite of products and learn about their lifestyle blog.
“We are incredibly proud and excited to launch this campaign with such a collaborative client partner. Bulletproof’s bold tone leant itself to some equally bold executions that we hope will drive awareness and ultimately trial for this leading-edge lifestyle brand,” said Lisa Lebedovich, Creative Director at Will.