Media: Ambient
Category: Restaurants & fast food
Client: Burger king
Agency: MullenLowe, Boston
Production: Greenpoint PIctures
Country: United States of America
Director: Billy Rainey
Chief Creative Officer: Mark Wenneker
Executive Creative Director: Tim Vaccarino
Executive Creative Director: David Weist
Creative Director: Jon Ruby
Creative Director: Enrique Camacho
Producer: Vera Everson
Senior Art Director: Pier Madonia
Senior Copywriter: Evan Maranca
Account Director: Mike Cassell
Account Supervisor: Alison Whisenant
Account Executive: Caroline Bailey
Assistant Producer: Jennifer Dwyer
Senior Business Affairs Manager: Amy Keddy
Project Manager: Kelly Benson
Edit House:PS 260
Lead Editor: JJ Lask
Published: March 2018
Synopsis:
The new Sourdough King has two flame-grilled 100% beef patties, melty cheese, crispy bacon, onions and tomato-pepper sauce on toasted Sourdough. So is it a burger or a sandwich?
We asked our guests what they thought, and things got heated.
At participating restaurants.
MullenLowe, Boston asked Burger Kings guests what they thought, and things got heated.