Burger King Film Case study by Interaction

Case study
The Film titled Case study was done by Interaction advertising agency for Burger King in Costa Rica. It was released in Mar 2018.
Advertising campaign for Burger King

Burger King: Case study

Brand
Burger King
Media
Film
Released
March 2018
Posted
March 2020
Market
Costa Rica
Industry
Fast food
Agency
Interaction

Awards:

Wave Festival 2018
PRExcellence in PRGrandPrix
PRExcellence in PROuro
PRTechniquesOuro
DirectDirect: SectorsPrata
Brand Experience & ActivationBrand Experience & Activation: SectorsBronze
Ad Stars 2018
PRPractices & Specialism: Events & Experiential (PR campaign that use an event or stunt)Grand Prix
MediaUse of Media: Use of special events and stunt/live advertisingSilver
Peace & Justice-Bronze
Social & InfluencerSocial Insight & Engagement: Real-time ResponseCrystal

Credits & Description:

Agência: Interaction
Advertiser: Burger King Costa Rica
CD: Néstor Villalobos
Agency Producer: Erick Varen
CW: Rafael Rivera
Assistance: Karla Artavia
Designer: Fabián Bolaños
Production: Paula Fernández
Creatives:
Erick Apuy – General Manager
Pablo Castillo – General Creative Director
Larissa Rodríguez – Account Director
Juan Carlos Ramos – Art Director
Eduardo Sánchez – Content Director
Michelle Choe – Content Creative

Synopsis:
The political weather was complicated in Costa Rica, politicians were preaching hate instead of ideas, taking extremely dangerous positions towards topics such as LGTBI rights and religion. People also took their own positions and copied politicians behavior spreading hate all over social networks. So we needed an action that flooded the media, showing people that politicians actually don’t hate each others, and that if even they could share a meal in their must busy moment of the campaign, common people can get along too. So, Burger King invited Costa Rican 13 presidential candidates to share a meal in peace and democracy.Our action gather more politicians together before the public eye, than broadcasted debates.