The Burger King brand challenged some of the world's biggest burger fans, to change allegiance from a main competitor's signature sandwich to the flame-grilled BIG KING sandwich. In the film, the Burger King brand documents the journey of five individuals who love the Big Mac sandwich with a feeling so strong that they had it tattooed in a place of prominence. These burger-lovers were invited to travel to Brazil and participate in a real test that might just leave them with an unforgettable mark...