Bvg Berliner Verkehrsbetriebe Film Equal Pay Day FrauenTicket Machine by MediaMonks
The Film titled Equal Pay Day FrauenTicket Machine
was done by MediaMonks advertising agency for Bvg Berliner Verkehrsbetriebe in Germany. It was released in Apr 2020.
Bvg Berliner Verkehrsbetriebe: Equal Pay Day FrauenTicket Machine
Media
Released
April 2020
Posted
April 2020
Market
Industry
Agency
Credits & Description:
Client: BVG
Agency: MediaMonks
Advertising Agency: MediaMonks, Berlin, Germany
Agency: ServicePlan Agency
Published: March 2020
Country: Germany
Synopsis:
We created an activation to help the Berlin’s public transport company, Berliner Verkehrsbetriebe, raise awareness for their equal pay principles as an employer. On Equal Pay Day, female riders received 21% off BVG tickets to shine a light on Germany’s gender pay gap. Through facial recognition,...
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