Mena Cristal Awards 2013 | ||
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Arabic Culture | Arabic Culture | Sapphire (Silver) |
Wherever you are in Lebanon, there's always a Lebanese by your side.
Live with optimism
Inspired by this simple yet very strong reality, Byblos Bank's new advertising campaign features several daily life situations in which Lebanese demonstrate solidarity, spontaneously and sincerely. Through the warmth of a father proudly talking to his son about Lebanon, we witness how solidarity makes life in our country so irresistible and how it gives us good reason to be optimistic ...