Client: California Lottery
Advertising Agency: David&Goliath, Los Angeles, USA
Production: Radical Media LLC
Director: Steve Miller
Creative Chairman: David Angelo
Executive Creative Director: Josh Miller
Executive Creative Director: Steve Yee
Senior Copywriter: Drew Shields
Group Creative Director: Greg Buri
Producer: Kathy Rhodes
Art Director: Lindsay Iversen
Copywriter: Lucas Nelson
Associate CD / Art Director: Danny O’Connor
Associate CD / Art Director: Bernice Chao
Associate CD / Art Director: Kevin Reilly
Associate CD / Copywriter: Chase Doutre
Associate CD / Copywriter: Sarah Mosseller
Executive Producer: Curt O’Brien
Senior Producer: Juliet Diamond
Executive Producer: Noah Luger
Executive Producer: Frank Scherma
Executive Producer: Donna Portaro
DoP: Eric Schmidt
Founder: David Angelo
Jr. Art Directors: Barbs Valle and Christiana Mooers
Jr. Copywriter: Mac Mullen
Associate Head of Strategy: Kristen Knape
Junior Strategist: Kirsten Hauser
Communications Planning Director: Jeff Cannata
Sr. Communications Planner: Natalie Gomez
Jr. Communications Planner: Hailey Kim
Business Affairs Director: Natasha Royzina
Business Affairs Managers: Yenia Paez and Lupe Ramos
Director of Broadcast Production: Paul Albanese
Digital Producer: Kyle Stein
Associate Director of Project Management: Genie Lara
Senior Project Managers: Maddy Murphy and Mike Antonellis
Managing Director: Robin Osborne
Account Director: Janet Wang
Management Supervisor: Amy Laughlin
Account Executive: Alexis Niekamp
Assistant Account Executive: KJ Hellis
Production
Head of Production: Cathy Dunn
Production Supervisor: Will Vudmaska
Editorial House: Spinach LA
Post Producer: Cristy Torres
Executive Producer: Jonathan Carpio
Editor: Andy McGraw
Assistant Editor: James Bird
Colour: MPC
Colourist: Mark Gethin
Colour Producer: Diane Valera
Visual Effects: JAMM Visual Inc.
Shoot Supervisor: Patrick Munoz
Flame Lead: Miles Essmiller
Flame Artist: Brian Hajek
Production Coordinator: Anna Dood
Producer: Justine Pregler
Executive Producer: Asher Edwards
Mix Facility: Lime Studios
Sound Designer/Mixer: Mark Meyuhas
Executive Producer: Susie Boyajan
Country: United States
Published: September 2020
Synopsis:
It’s time to pull out your neon leg warmers, track suits and fanny packs, and rock out to your favourite mixtapes, as California Lottery is giving people something to look forward to by taking us back to the carefree and colourful '80s. Created by David&Goliath, California Lottery’s latest campaign 'Play On A Whole New Level' is introducing the first-time launch of Pac-Man Scratchers, bringing the game to new levels through this highly anticipated collaboration of two popular brands through this partnership. In the acid-washed jeans decade of the 1980s, Pac-Man, now celebrating its 40th anniversary, revolutionized the world of video gaming. From fostering a love for the game with new audiences, to creating its own merchandise and TV shows, Pac-Man took over the world - and remains as legendary today. Continuing its legacy, California Lottery’s Pac-Man Scratchers family of $2, $5, and $10 tickets will appeal to adults of all ages who revel in the pop culture icons of the popularised decade.