Canadian Cancer Society Film Fight by DDB Toronto

The Film titled Fight was done by DDB Toronto advertising agency for Canadian Cancer Society in Canada. It was released in Nov 2009.

Canadian Cancer Society: Fight

Media
Released
November 2009
Posted
November 2009
Market
Creative Director
Art Director
Copywriter
Director
Account Supervisor
Producer

Awards:

Cannes Lions 2010
Film Lions-Silver

Credits & Description:

DDB Toronto rally Canadians to join new movement in fight against cancer
All the materials powerfully feature the campaign’s creative hallmark: emotional,
unrehearsed testimonials from real “fighters” – people living with cancer, as well as
from their family members and friends.

Client: Canadian Cancer Society
Agency: DDB Canada, Toronto
Executive Creative Director: Andrew Simon
Creative Director: Andrew Simon
Copywriter: Shane Ogilvie
...

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