Category: Automotive
Media: Film
Brand: Canadian Tire
Agency: Leo Burnett
Geo: Canada
Advertising Agency: Leo Burnett, Canada
Chief Creative Officer / Chief Executive Officer: Judy John
General Creative Directors: Anthony Atkinson, Paul Giannetta
Art Director: Logan Gabel
Copywriter: Graeme Campbell
Social Copywriter: Jason Soy
Social Art Director: Lucyed Hernandez
SVP / Executive Producer: Franca Piacente
French Producer: Josee Lalonde
Group Account Director: Gail Dhruv
Account Supervisor: Kim Laser
Account Executive: Dorota Wierzbicki
Planning Directors: Taylor Smith, Mike Coulson
Director: Mark Molloy
2nd Unit Director: Zach Lowry
Production Company: Soft Citizen
Executive Producer: Eva Preger, Link York, Rob Burns
Line Producer: Ed Callaghan
DoP: Adam Arkapaw
Editing Facility: Rooster Post Production
Editorial Producer: Melissa Khan
Editor: Marc Langley
Assistant Editor: Mikaela Bodin
Colour Facility: Company 3
Colourist: Tom Poole
Special Effects / Finishing: A52 / LA
Audio House: Pivot
Audio Producer: Guy Amitai
Published: January 2018
Synopsis:
Everyone deserves the chance to play. It doesn’t matter who you are or where you’re from. Because in this country, we all play for something greater than ourselves. #WeAllPlayForCanada