Media: TV
Category: Charities & appeals
Client: Cancer Council NSW
Agency: VCCP, Sydney
Production: Flint Productions
Country: Australia
Director: Toby Dixon
Executive Creative Director: gary dawson
Creative Director: Paul Sharp
Senior Creative: Chris McMullen
Senior Creative: Trent Christie
Producer: Melissa Petryszyn
Producer: Tim Berriman
Chief Executive Officer: andrew holt
Planner: Michele O'Neill
Managing Partner: David Kennedy-Cosgrove
Group Account Director: Kim Ellis
Account Manager: Eva Sheer
Music : Song Zu
Editor: The Hive
Published: February 2018
Synopsis:
Challenger agency VCCP Sydney, has launched a new brand campaign and creative platform for Cancer Council in Australia to drive awareness of their vital services. The number of Australians living with or beyond cancer is expected to increase by a staggering 72 percent in the next 22 years, meaning Cancer Council and their services will become more important than ever before. The campaign 'Every minute, every hour, every day' highlights the always on approach of Cancer Council in helping all Australians affected by cancer through support, research, prevention and advocacy, as well as shedding light on the vital services people's donations help fund.