A campaign aimed at young male smokers who are predisposed to quitting. It asks them stop making excuses to themselves and quit now.
Media: TV
Category: Public services & utilities
Client: CANCER COUNCIL VIC & CANCER INSTITUTE NSW
Product: Quit Smoking Campaign
Agency: THREE WISE MEN
Production: Airbag
Country: Australia
Director: David Rittey
Creative Director: Nigel Dawson
Art Director: Peter Becker
Copywriter: Nigel Dawson