Meet Harmony Freebush, Stefan Van Der Blöed and Fanny Glitterwinkle; the characters featured in an online content series for Carefree's Be Real campaign, via DDB Sydney. The films take a satirical look at some very 'unreal' scenarios regarding young women and their periods and send them to becarefree.com.au for a more real take on all things period.
Category: Cosmetics & toiletries
URL: http://www.becarefree.com.au
Client: Carefree
Agency: DDB Sydney
Production: Sergeant Major
Country: Australia
Director: David Jagoda
Creative Director: Jen Speirs
Copywriter: Julia Spencer
Art Director: Nadia Ahmad
Executive Producer: Ashley McLeod
Planner: Paula Bloodworth
Group Account Director: Kate Sheppard
Account Director: Nina Godinho
DoP: Matt Stewart
Agency Producer: claire seffrin
Post production: FSM
Editor: Mark Parry
Senior Account Director: Sarah Quinn